About Us
About ADE.C
Founded in 2016, ADE.C is an European inspired brand focusing on a collection of directional and upbeat urban wear for ladies who share a strong passion for the Love of Fashion.
The brand offers a unique flavour with elegant design and a strong blend of colours combining trend and quality. Adorned with lace and chiffon, articulate use of detailed beadwork and novelty fabrics reflect the particularity and finesse of the designs. ADE.C serving up that touch of luminous luxury makes their collections stand out from the crowd.
About Vincy Wong, the Artisan Behind the Brand
Experienced fashion designer Vincy Wong has always been a mainstay in the fashion industry of Hong Kong. She embarked her journey in fashion and got her BA (Hons) degree in Fashion and Textiles at Brighton Polytechnic University. It was there that she met her classmate Mark Eley (co-founder of Eley Kashimoto) and had John Galliano as her external examiner.
During her internship, Vincy had the chance to obtain global training by working for Chaus from New York and Anna Scipioni from Italy, which enriched her experience on both creativity and tailoring.
After graduation, Vincy moved to Melbourne with her family and worked for Country Road Australia as Design and Development Manager for womenswear. Having gained ample experience from working for various fashion brands, Vincy decided to return to her hometown Hong Kong, putting her roots down whilst continuing to pursuit her dream.
Vincy soon joined Toppy International, a renowned Hong Kong fashion group with over 200 outlets worldwide. During her tenure with Toppy, Vincy was in charge of Toppy's top fashion line Jessica. She was later promoted to Chief Design Director overseeing all collections -from theme development, design, fabrics to finished products.
Without forgetting her dream, Vincy left Toppy after serving this group for 2 decades and moved on to form her own fashion label. In 2016, Vincy founded ADE.C, a ladieswear brand expressing all her love and experience in fashion.
The Royal’s Pick
Elegance and delicate femininity forms a large part of Vincy's design formula. In 2012, Kate Middleton, the Duchess of Cambridge, wore a beautiful 1950s grey dress coat designed by Vincy at the opening of the Londan National Gallery.
The dress soon became the most sought-after item by the UK fashion followers.
Celebrities
ADE.C's collections are constantly seen on many socialites and celebrities as her designs feature elegant fabrics, fine tailoring as well as detailed embellishments.
Headquarters + Showroom
A 2,000 sq.ft. showroom and office headquarters in Hong Kong displaying the current season and selected archive of ADE.C.
Charity Auction
In 2018, ADE.C was invited to participate in the annual charity ball of Women's Round Table Trust （巾幗圓桌）in Shanghai, a charitable entity with Shanghai-based women of strong social standing as members. Six ADE.C evening dresses were chosen to be one of the valuable auction items to raise funds for the Shanghai Charity Foundation. Luxury brands such as Hermes, Loewe, Chloe, Ermenegildo Zegna, Karl Lagerfeld, Graff, Harry Winston and Lamborghini were the previous sponsors of this charity ball.
